A comprehensive nutrition monitoring platform combining Ethiopia's rich culinary heritage with modern nutrition science, making professional guidance accessible to all Ethiopians through a sustainable Public-Private Partnership model.
ENGAGING WITH LEADING GLOBAL ORGANIZATIONS
Our innovative PPP model ensures nutrition guidance is accessible to all Ethiopians, from health extension workers to corporate clients, creating a sustainable ecosystem.
For health extension workers, government facilities, and low-income populations
Subsidized pricing
For schools, universities, faith organizations, and SMEs
Sustains the ecosystem
For high-income individuals, corporates, and multinationals
Premium tier revenues cross-subsidize the public good tier, while donor funding from organizations like Gates Foundation and UNICEF ensures free access for underserved populations.:
A comprehensive ecosystem designed for maximum impact and sustainable revenue, serving communities from rural villages to global cities.
Impact-focused app for underserved populations, health workers, and community nutrition programs
Target: 500K+ users in Year 1
50% subsidized through PPP
Professional tools for nutritionists, clinics, schools, and institutional partners
Target: 50K+ professionals in Year 1
Pro: $49.99 | Elite: $199/mo
Premium experience for diaspora, expats, corporates, and health-conscious consumers globally
Target: $6-18M ARR by Year 3
Maternal & Child Health Focus
Specialized tools for health extension workers to assess and address under-nutrition in mothers and children under 5, using WHO standards and Ethiopian guidelines.
Gates Foundation Priority Area
Supporting Ethiopia's national food fortification program through education, tracking, and integration with fortified product suppliers.
Connecting Ethiopia's agricultural backbone directly to health-conscious consumers, creating a farm-to-table nutrition ecosystem.
Connecting Ethiopian diaspora and global users with certified nutritionists worldwide, expanding our reach and revenue potential.
Certified nutritionists with deep knowledge of Ethiopian cuisine and cultural food practices
International nutritionists serving diaspora communities in USA, Europe, Middle East
Attractive 70/30 split for nutritionists, encouraging platform growth and quality
Leveraging AI to deliver personalized nutrition guidance at scale across Ethiopia.
Intelligent under-nutrition screening using photo-based MUAC analysis
AI-optimized meal plans based on nutritional needs and budget
Track program utilization and predict health outcomes
24/7 nutrition guidance in Amharic and English
Book video, phone, or in-person sessions with certified Ethiopian nutritionists.
500+ traditional Ethiopian foods with complete nutritional profiles in English and Amharic.
Monitor health journeys with visual charts, metrics, and WHO growth standards.
Works in low-connectivity areas critical for rural health facilities.
Powerful tools for nutritionists with client management and Ethiopian food database.
Comprehensive programs for organizations with employee enrollment and challenges.
When premium clients lose weight through healthy lifestyle changes, those calories are converted into real nutritious meals for undernourished children in Ethiopia. Your health journey helps feed a child.
Transparency Commitment: Live dashboard tracking calories lost, meals generated, funds transferred, and NGO distributions. Full transparency is critical for credibility and donor confidence.
Our architecture supports expansion to other African countries, each with localized food databases, languages, and payment methods.
NGOs and donors prefer solutions that can scale beyond one country to maximize impact.
100% serverless architecture with Firebase, ensuring scalability, security, and reliability.
Q1-Q2 2026
Q3-Q4 2026
2027+
Our platform directly aligns with the priorities of major international donors and development organizations focused on nutrition and food security.
Food Fortification & Nutrition Data Systems
Maternal & Child Under-nutrition
Food Security & Agricultural Linkages
Nutrition Monitoring & Community Health
Ethiopian Agriculture & Nutrition
Digital Health Infrastructure
Combined potential from international grants, corporate partnerships, and impact investors to support the Public Good tier and platform development.